Implemented improvements to help merchants join Google Trusted Stores.Introduced new and improved URLs, making them easier to track.AdWords Editor was also updated to include a faster interface, which helps you easily make changes to your account. Targeting ads at the right audience means you won’t be wasting ad spend showing ads to people who are unlikely to be ever interested in what you’re trying to sell.ĪdWords also made Lightbox ads available across a range of screens, making it easier to advertise on mobile. These new interest-based capabilities are very useful for targeting a particular audience. In-market audiences – letting you connect with people who are ready to buy.Custom affinity segments – helping ads reach a niche audience with more specific interests.Affinity segments – helping ads reach target audiences at scale, based on broad interests.Google AdWords added new interest-based capabilities for audience targeting, including:
Since December 2014, Google AdWords has made 20 different updates and improvements to its features, from upgrading URLs to new campaign setups. Upgrades and improvements to AdWords features In our guide, we cover the six main sets of changes made to AdWords since December 2014. Being one of the biggest online advertising platforms, it’s vital that Google AdWords constantly updates its service.īy fully understanding these updates and the way in which AdWords works, your business will be able to improve the performance of your account and ensure that all of your campaigns are running as well as they can be.
Google AdWords allows advertisers to create ads that appear to potential customers across web pages on Google and other search partner sites. Want to expand your knowledge on AdWords? In this comprehensive guide, we take a look at the many changes and updates made to Google AdWords over the past year.
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